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Some people call it an arrow or a caret that enables a slide-out of content or a popup can display some sort of information. In this particular instance it would appear it is for the navigation. Since you tagged this with CSS I included an example of how to create it: .arrow_box { position: relative; background: #b34ae5; } .arrow_box:after { ...


I can't find a uniformly used term, but the closest term I can find is "fluid art", or seemingly interchangeable term "liquid art". The same term seems to be used across photos, paintings, 3D renderings, and videos.


Make a greyscale image, save as either a JPG or TIFF (doesn't work with EPSs) and import into InDesign. Colour the box as usual, and use the direct selection arrow to colour the image.


These are called 'starburst' backgrounds, and we have a nice answer about them here.


That's the sort of thing you can do with PS Gradient Map adjustment layers (#ff6438 and #2d3560 on the left, #513750 and #92dfd3 on the right).


On paper, they'd be high-contrast duotones. Or, possibly monotones printed on colored paper with opaque inks (such as via screen printing). Possible other ways to describe the effect would include: photocopy (tends to be high contrast, one color) halftone (not really a style shown here on screen at this size, but part of the aesthetic ala newspapers) ...


It's a cast shadow. Cast shadows are designed to show a lower level of a pseudo light angle, thus creating longer shadows. Drop shadows are designed to show a high level of pseudo light resulting in a small offset shadow.


Long Shadow. Learn how to make them here: http://www.awwwards.com/flat-long-shadows-step-by-step-tutorial-resources-and-examples.html


I don't consider this to be a new kind of shadow. I think it is still called a "drop shadow". Also i agree with the comments. Imo this is not a shadow in your picture, it's a motion blur, eventhough it should be white.

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