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This is really good question. But I am afraid you can't standardize a style guide. There are guidelines to make one but a lot of it depends entirely on the complexity of the website you are creating. The guide you got your hands on is focused on typograhy which is by all means a really good thing. But not all websites can be understood by just that. Some ...


I don't know the style it's called. I call it "2D flat art," with a retro 20s/30s texture feel for added texture. The approach uses a limited color palette. The basic way to create this art is to use a darker color of the object's color as the shadow color. If the jacket is red, the shadow would be a darker red, with no gradients; hence, "flat". Flash, ...


This isn't so much an illustrative technique so much as it is a rendering one. These are likely Illustrator vector graphics that have had textures applied after the fact. Creative Bloq has a nice tutorial on adding textures to vector illustrations.


I have used these style guide templatesbased on the style tiles concept & template. They're good for the early stages when you're exploring styles, not so much for specifications for when you're actually building the product.

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