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Most all identities evolve over time. There should be some shared DNA, but trends and styles come and go and brand identities tend to follow along.


Absolutely! Whether or not it should is a different topic, but just look at the battle between 'flat' design and the skeuomorphic designs of the early 00s. http://www.flatvsrealism.com/ We're actually living in a fascinating time for this topic, as the 'flat' design trend is becoming so overwhelming that we're seeing brands that haven't updated their style ...


select the style you'd like to edit in the graphic style menu edit any appearance ite (like fill color or effect for example) in the appearance menu go to appearance menu options, and select: [REDEFINE GRAPHIC STYLE "NAME OF PREVIOUSLY SELECTED GRAPHIC STYLE IN GRAPHIC STYLE MENU, STEP 1."]

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