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47

Any font has built-in spacing determined by the "side bearing" of each character. In metal type, the side bearing is the physical right or left edge of the individual piece of type that determines its spacing from the characters on either side. Digital fonts mimic this in the basic design process. "To kern" means to adjust the spacing between a pair of ...


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A wireframe is about functionality. It can be a really simple sketch that demonstrates what sort of things you can do in your design. For example, a wireframe of a website will show the navigation, the main buttons, the columns, the placing of different elements. You can think of it as a bluprint for a website. A mockup is a realistic representation of what ...


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From the Wikipedia article on letter spacing: In typography, letter-spacing, also called tracking, refers to the amount of space between a group of letters to affect density in a line or block of text. Letter-spacing can be confused with kerning. Letter-spacing refers to the overall spacing of a word or block of text affecting its overall density ...


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They’re almost interchangeable – but there’s a difference of emphasis that can be useful. If you talk about the typeface, your focus is on the end result, some type’s appearance and aesthetics in use. It might have come from a font, or it might not: hand-painted signs, graffiti art, comic lettering, calligraphy, logos etc can all have distinctive typefaces ...


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busy - biz -ee: Too many unnecessary elements. Lack of whitespace. Clunky copy. Unorganized and inconsistent design. Improper treatment of text. Too many styles, fonts, colors, or other design elements. Lack of focus or purpose. When the client wants you to make the logo bigger, add links to all of their quasi-partners in the footer for SEO, have several ...


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Art is typically something that an artist designates as art, or society has deemed culturally important. It’s often a physical work (or just an idea) that had a certain aesthetic or intellectual intent. It’s purpose can vary, from being an outlet of personal expression, to excite the eyes, to set a mood/emotion, to provide commentary, etc. Design is ...


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Very rarely. Any time you claim to be a professional X, you're staking your reputation on a claim to have specific, comprehensive expertise in that profession. With typography, some graphic designers can justify such a claim, but most can't stretch that far. "Typographer" implies professional expert. Most good designers are adept at typography, and many ...


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This is called ligature. There is some useful background knowledge on Wikipedia In writing and typography, a ligature occurs where two or more graphemes or letters are joined as a single glyph. Many ligatures combine f with an adjacent letter. The most prominent example is fi (or f‌i, rendered with two normal letters). The tittle of the i in ...


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I've been a designer for 8 years and I worked with many designers and artists. To summarize it quickly I would say: Artists are concerned about the design itself, they want to make something beautiful in their own way. Designers want to solve problems first, then to make it pretty according to the target and client.


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Polynomial simply means consisting of several terms, as opposed to binomial consisting of only two terms. In most cases, kerning is the spacing between pairs of characters (binomial). It is however possible and useful to apply kerning based on a larger string of characters (polynomial). This is called contextual kerning. (As far as I'm aware, the term ...


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I'd ask for "your logo in a vector file format. This may be an EPS, PDF or SVG file". But be prepared to accept the fact that a lot of these businesses likely don't have a version of their logo in a vector file format. In fact, you'll often encounter businesses that don't even have a proper digital source file of their logo. Getting 'scans from yellow pages'...


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It's important to know that Minimalism is a thought process instead of an end look. If you design with the goal is make it more "minimalist," chances are you're doing it wrong. The thought process involves creating elements that are absolutely necessary without adding anymore value-less clutter. One of my favorite quotes: “Perfection is achieved, not ...


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It is called Vignetting, which, as you described: […] is a reduction of an image's brightness or saturation at the periphery compared to the image center. It can appear as Mechanical (filters used in a shoot, improper lens hood, etc) Optical (lens) Natural (illumination falloff) Pixel (digital sensor's alignment to the scene) Photographic film (the ...


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After some digging, I found it is called a catchword. Read more about it here: http://english.stackexchange.com/questions/65963/in-old-books-why-is-the-first-word-of-the-next-page-printed-at-the-bottom-of-th I always assumed this was to improve readability, as the reader could continue more seamlessly onto the following page, but it turns out it was also ...


13

Wireframes are rudimentary shapes or lines used to designate position and/or size only. The goal of any wireframe is to "fit" the elements into a layout, not indicate how elements may actually appear in a final design, only where they will be located. Mockups are built on top of wireframes and go further to show overall appearance aspects of a design ...


12

I don't think your understanding is incorrect you're just seeing systems that try to help the user by pasting what it thinks they want. Since some ligatures ('fi', 'fl') are fairly common outside of typesetting systems, software recognizes that the user probably didn't enter that glyph, rather another app transformed their typed characters. In short: ...


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What is it A "visual library" would be a collection of photos, painting, graphics, patterns, artwork and colors that could be kept in your head, in print, or digitally. Working on it You can work on it by viewing and studying as many photos, graphics, patterns, artwork and colors as you are able. And I mean, really study them. Think about why someone ...


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Type Family - You didn't mention this but it's important. The design of all the characters comprised of a family and all its encompassing faces. Helvetica is a type family. Helvetica Condensed is a type family, Myriad Pro is a type family, etc. Typeface - the specific weight or instance of a particular family. I.E. Bold, italic, oblique are all typefaces. ...


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It's a DuPont proprietary colour proofing process. It was originally a photographic process. They now have a digital version -- basically a colour-calibrated high-res inkjet print. I haven't actually heard the term used in the fully digital (computer to plate) era though. Maybe there are just a lot more options from competitors these days. Anyway, it's ...


11

So, my question is: Does the difference between a 'font' and a 'typeface' subside in the language? Or are font and typeface now used interchangeably even by pros? Well, the two are still different. The simplest possible way of describing the difference is thus: You use a font to generate letters in a given typeface. By "font" we usually now mean a ...


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If you ask someone in the publishing world what they are called they will point you to what's called a "Chapter Ornament" or a "Book Ornament". If you want to get further technical on the design process, book designers will refer to them if they are at the beginning of a chapter as a "Chapter Heading Ornament" or at the end of the chapter as a "End of ...


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Illustrators are people who do illustration, like how designers are people who do design. If your question is essentially "What is 'illustration', and how is it different to graphic design?", that's a good question. It's a difficult one to define. Most people just have a gut feeling for where the line is between graphic design and illustration. My ...


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Too many elements, or badly distributed ones,(it's possible to design with many elements and yet don't make it look busy, while area can look busy with just 3 elements) might destroy a design, its functionality, distract too much and make it confusing. And also what you wanted to be the main focus might loose strength. Also, busy designs give an unpleasant ...


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A Gothic typeface is not at all anything like medieval lettering. It actually comes from grotesk, or grotesque which began around 1900. It's basically a synonym for sans-serif and it a movement that originated in the Scandinavian area and widely applied by the bauhaus. Hence Akzidenz-Grotesk, and hence Century Gothic.. and pretty much any typeface with that ...


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If you are confused about your own title, imagine how your clients will be confused about what kind of services you offer. I think you should stick to graphic and web designer; that says it all. And if you do web, it's even better to use "web designer" as well when introducing your services; some people aren't even sure what a graphic designer does, but ...


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Everything that has been said is right on point. The dialog that you should have is" "I need all of your design assets for this project. I need your logo in a vector or high resolution format in order to print it correctly. I need all images in high resolution. I need all licensed fonts you intend to use. If you don't have these assets in the proper format, ...


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You should search Guilloché (Guilloche) if it's not digital smoke you looking for.


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A Graphic Designer is one who is working on the conceptual/strategic side of things. A Production Artist is the one that takes the conceptual/strategic solution and and implements the mechanical files for the solution. You'll typically find Production Artists in ad agencies where they'd be working under the art directors. In design firms, the graphic ...



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