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As Alin accurately states in the comments, the title of the image gives away the style name - flat design, in this case used on a website design. For more information, check out our tag for it: flat-design


The closest formal term I know to something like this is a calligram which is A word or piece of text in which the design and layout of the letters creates a visual image related to the meaning of the words themselves. -- Oxford definition But most of the time calligrams use the text itself to create the shape of the larger word or image, not just ...

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