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51

The general principle: styles and associations come in and out of fashion - sometimes led by technical limitations changing, often just because of whimseys of fashion. While fashionable, some weaknesses with the design or style pass unnoticed. When a style goes out of fashion, it becomes associated with the era when it was fashionable. So when a design ...


29

It probably has to do with how we perceive our state of technology and major trends that drive our society. Does it make sense? Sometimes, I suppose ... Look at the evolution of the BP logo. Throughout the year an outline and colour was added. Today it resembles a yellow and green sunflower probably referring to the customer's desire to purchase more ...


16

I would say that there are two main factors at play. 1. Perception of the technology to create the logo The logo that was possible in the 1920's compared to what became possible in the 80s, 90s, and today due to innovations in printing technology, digital tools, etc will influence what can be built and our subsequent perception. For example this black ...


16

The Bell Logo looking "old" is an opinion that I don't think is universally shared. Many would call Saul Bass's work timeless. Yes, it is rooted in a particular era, but not overly so. One could take that Bell Logo and stick it in a book of 80's logos and it would fit just perfectly. One could upload it to Dribbble today and it'd fit right in. Why? Well, ...


13

In the past, I've seen this effect used to enhance a feature of the image. The link you posted seems to be doing it needlessly. See http://demo.grandpixels.com/?theme=linguini The text on the main slider images really pops because the grid/dot style overlay darkens and blurs the image slightly, making the white text seem even more white and clear. The ...


9

There are two separate trends involved. The first is the trend to have a simple site. If it's a brochure site, then it likely doesn't need four separate pages. One scrolling page is easier to use, navigate, and maintain. A lot of iPhone app sites use this model. As do a lot of small businesses. A lot of sites can benefit from this. The other trend is ...


8

1) What creates a design trend? One person? A large company rebranding? Trends have to start somewhere. They'll either start with something that designers catch and spread, or they'll start with something that clients love and demand. Responsive Web Design is a good example of the former - people want mobile sites, but there are a lot of ways to do ...


7

To be honest with you, I don't think there's an actual name for it, as it hasn't been separated into a design trend of it's own. However, looking at the photos you attached, I do notice something in particular: The futuristic design that uses white and black is usually very clean looking and give an impression of evolution. You see, we have to look at a ...


6

It's easy to over-think design. The hilariously overwrought and over-intellectualized b***sh*t that was revealed when the new Pepsi logo went public (great article and the actual document here) gave rise to much rofling, deservedly so. It's a fine example of the "baloney baffles brains" approach to design. It produced a monstrosity, and I was not in the ...


6

There are lots of great answers here but I'm an impatient person and I suspect there may be others like me. So, getting to the point ... It boils down to two main factors: Technology What means of production and distribution are expected, new, exciting, dominant, impactful, etc. There is a perceived temporal quality to the visual artifacts of those ...


6

The problem with conventional wisdom is that it can blind you to its exceptions. A particular typeface becomes a cliche (which is what "overused" really means) through careless use and abuse. Like any cliche, though, it can still be used in an original and appropriate way to good effect and, like any cliche, it can also be a shorthand to communicate an ...


5

The pattern overlay is a useful design tool and it can serve a few purposes. As previously mentioned, it can help visually separate graphic elements on the page, but it also helps hide imperfections/jpeg compression artifacts in lower-res images that are being oversampled to fill an HD (1920 x 1080) display. I will sometimes use a pattern overlay to unify ...


5

I can agree some logos look old AND / OR there are some logos or designs that you get tired of after some time, but my point here isn't to tear down on every logo out there. "I'd say sufficient brand presence can overcome the fashion effect" "I don't think “that looks so 70's”, I just think “that looks like the IBM logo”" "I don't associate it with any ...


5

Not sure if this is a good fit for SE, as it'd take a lot of work to make an exhaustive list, but I'll give it a go... Breakthroughs in web design (not sure these all fit your definition of 'design trend' but they certainly influence what was done visually.) (In very roughly chronological order...) the invention of the web (Tim Berners-Lee) Mosaic (first ...


5

As long as it's not Papyrus and you're not designing a movie poster with a big blue guy's face on it, I think you should go for it. Not everything has to have flair; sometimes it just has to work. (Frankly, the opposite problem annoys me more: I knew one designer who did everything in Helvetica Neue and Janson Text. That's it. Brochure, ad, banner ad, ...


5

A luxury logo is a logo that is attached to a luxury brand. In that sense, there's nothing in particular style-wise that makes a logo luxurious. But lots of things could imply it: simplicity high attention paid to typography classic imagery 'luxurious' stylizing (think expensive implementation such as engraving, etching, gold plating, etc.)


5

There are actually many ways to accomplish rounded shapes.... You can draw circles at ends of rectangles and use Pathfinder or the Shape Builder Tool. You can use Effect > Stylize > Round Corners You can use VectorScribe from Astute Graphics (third party $$ plug in -- See note below). You can use thick strokes with round end caps. And then, of ...


4

Your button styles are very old school. Try a CSS-only button to streamline maintenance for you and avoid unnecessary effects on the presentation side. The logo has an early Y2K clip art look to it. Unless you've put a lot of effort into branding it, I'd just drop the graphics and go with the type if you aren't going to pay a pro to draw up something ...


4

Stripes, stars (come to think of it, on Independence Day, a certain flag comes to mind), spots (e.g. polka dots) ... "Sensory Bias Theory" posits that ornamentation takes as its point of departure the way nervous systems are wired. The research usually focuses on animal courtship displays (peacock tails, bird songs, etc.), but much of it carries over to ...


3

That Bell logo is timeless without a doubt, I don't know what it's for but I really like it. Either the design industry has done a full circle with trends OR it's just a really great logo. But I am young, I have no memories to associate with pre-90's design trends and logos, I was born in a time when everything that was new and awesome to you, is normal and ...


3

I think in most cases with logo's familiarity breeds contempt. The more you look at something, the more you want a refresh. The very fact that we find very old things "cool", like the Mercedes, reinforces this as we are not used to seeing them every day. I didn't personally see the Bell logo as "old" as I am UK based and do not see it often.


3

I think one of the best ideas behind a one-page site is that there's more of a narrative aspect to it. The best example I can think of is this page: An engagement/wedding invitation site. This is an incredible site, and it works for a lot of reasons, one being that everything flows so nicely together. It wouldn't have the same impact spread out over a set of ...


2

There is an upside to this (only one I can think of!), which is that if you want to search using Ctrl+F, all the content is on one page so you can search the whole website at once (assuming the content is searchable). I think it partly stems from of the concept of "Don't make the user ask for more content — just give it to them". Like Google, Twitter, ...


2

Ignoring completely any psychological discussion, the starburst pattern is merely a series of lines which pass through a single point. It is one of the simplest patterns possible, and as such, is easy, graphic, and timeless.


2

Do we lack creativity for similar generic (or focus drawing) background patterns or human psychology has bias against it? There's a difference between styles and trends. An appropriately applied style is always timeless, where as trends come and go. This is true with recent "trends" such as web 2.0, grunge, water color, and noised texture with ...


2

Meggs' History of Graphic Design is the one that we used in college and I go back to it more than any other textbook. It starts with hieroglyphics and cave paintings and goes all the way up to the modern times. It's a great resource for inspiration and knowledge...I can't recommend it enough! If cost is an issue, go back an edition and pick up a used copy.


2

1) What creates a design trend? One person? A large company rebranding? Usually one person with a group of people designing their interpretation of the original designer's work. 2) Should you always try and stick with the newest trend? Or can you stick with the old things? One thing with trends is they will come and go. If you always design ...


2

I would say old design methods/traits/trends/art are objectively inclusive and we cannot easily distinguish the good and bad between time periods. I suspect design is evolutionary and what takes place and drives the evolution is largely based on the human psyche and socioeconomic norms of that time. By this I mean, we as designers market conceptual idea's ...


2

Nobody knows what a bell is or sees bells on a phone. That logo doesn't make any sense today. There's nothing wrong with the drawing of it--that's like something rom an icon font, there's probably an HTML code for it. What's wrong is that it is an icon of something that nobody thinks of when they think of phones. On the other hand I don't think that the ...



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