New answers tagged typefaces
If you are going to go down any subscription route then I would recommend cloud.typography because you can legally license Gotham for web use see here. Montserrat is the closest Google font but the family there is incredibly limited. Gotham through the typography service is optimized for web and produces a solid rendered output. While not free, Aaux Next ...
Avenir is a wonderful alternative to Gotham in my experience Adam
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