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6

The essence of good kerning is to achieve an even appearance to the letterspacing in a word. It's a visual, not a mathematical operation. There some really hifalutin' rules to this, but they tend to be more academic than practical unless you're experienced with typography and/or a type designer. Here's a basic rule-of-thumb kerning exercise that will get ...


5

The recommended sizes for print are 10-12pt however this is dependent on the typeface being used also as the structure (cap height, x-height, etc. (if you want more information on that this is a nice starting point) varies from typeface to typeface. For the body 11pt is typically a good size but you must remember to keep your audience at the front of your ...


5

For any print, regardless of format, the optimal legbility is around font size 11pt, with ~15pt leading and ~60 characters per line (including spaces). These are of course dependent upon your target audience and other factors (like Ryan mentions). An example would be a publication aimed at seniors: they will prefer a slightly bigger font. Of course, als ...


2

They are most certainly not OK with me; I'm totally with Bringhurst on this. I hate seeing small caps with significantly thicker-stroked (enlarged) first letters. P.s. For those unacquainted, we are referring to Robert Bringhurst's seminal work on typography 'The Elements of Typographic Style'


2

This is an interesting problem. I can understand that aesthetically, you might prefer to see all letters in Small-Caps, but if the word(s) need a capital for the first letter (such as a city, name of a person etc), then it must have this for future proofing the content, or delivery in some other form. So, if, at some time, the style of the content is likely ...


1

The problem with most greeked text that resembles real text is that people don't read. In the context of websites, I often find that I need to make it absolutely clear that "Hey, this page still needs real content!" To that extent, I've been using 'Xxxx' text: Xxxxx xxx xx xxxxxx xxx xx x xxxxx xxxx. Xxxxx xx xxxxx xx xxxxxxx xxxxxx xxx x xxx. Xxxx ...


1

Your design is great! If I were to publish, your book will be a standard I would try to achieve. Your introduction does your work no justice. My preamble to my answer is "It has been 20 years since I have opened a style guide for writing." At least I have some recent relevant experience: I'll spend hours reading articles, books, and web pages to research ...



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