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It doesn't matter what you do. Some will always read them in a different order. The brand should include use of the company name in some locations so that, eventually, the public gets used to thinking H-- S--- S--- C---. As you can see HERE the order is largely irrelevant and makes no sense until the actual name of the company is included. I, personally, ...


I don't know if there is a particular reason to have the letters in 4 sections, but you could consider something like this to make it unambiguous: The elipse could even be shadded or raised or have some other effects added.

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