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10

Limit their options. Lots of people like to think they are knowledgable in design, or typography, because 'anyone can judge whether something looks good or not, right?'—while they aren't. Don't let them do your work for you. My advice would be to do your research and deliver three options (possibly four), and present those to them, nothing more. Do ...


9

how do you present multiple examples to the team I agree with Vincent, but will be a bit more emphastic: You don't Your job is to present the best option and then back up that decision as you see fit. Avoid too many options if you can. One, maybe two is ideal.


8

As KMSTR says, you don't. Impact does not have an italic variant, nor a bold, for that matter. Many consumer-based software like Microsoft Office allow so-called faux bold and italic for all fonts installed: if a separate font file for these alternate styles is not installed, the software simply slants the characters (for faux italic) or makes them thicker ...


6

Really nice design! I think you definitely got the vibe right. Couple of things to consider: The email at the bottom, because the text is in the same font, it makes it a little difficult to read. If you made the first word bold, for example, that would separate it a little more. I find the alignment of the date and the word Lauantai a little confusing. ...


5

The different parts of a corporate identity program can't designed in isolation. They are like the variables, object classes and functions you build into a piece of code, or the parts of an engine: they have to work together as a whole. For that reason, context is everything. A color can appear quite different in different surroundings, as many famous ...


4

I would start by saying keep an open mind. People don't tend to like change even if they have asked for it. I usually present typography in the way it's going to be used, for example if your company has a heavy typographic leaflet, create a new one and explain the benefits of such typeface. Don't just put the alphabet together and say here we go guys. Show ...


3

I think you're really over-thinking this. It is not a stroke. In most cases trying to use a stroke will not yield the straight top/bottom because a stroke will follow the type contours more. It's merely a rounded rectangle behind the type. That's all. The right side may have been manually altered to align with the O at the end of the first line, but other ...


2

The height/width ratio depends on the particular typeface, some (e.g., Times Roman) being inherently narrower than others (such as Bookman). Many typefaces have Compressed, Condensed, Regular and/or Extended fonts in the family. Obviously the height/width average is very different for each. The range spans a wide spectrum from the incredibly narrow (Universe ...


2

Unless you are making a statement by the typeface you choose, you can do far worse then using Times New Roman for body with Helvetica for headlines. No one will think they are a great choose, but they are everywhere and will not give your company a bad image. So if the brand does not have a set of values that calls for a distinct choose of typeface, maybe ...


1

I work with Chinese-English prints a lot and usually people use separate fonts for Chinese and English. And like Ryan said, if English uses serif fonts, then Chinese uses serif fonts, same for sans-serif. We don't use Chinese font for English text because Chinese font is double byte and often will display latin characters in a monospace manner (unattractive ...


1

If your text is point text, or individual text objects, just use the Distribute Spacing options on the Align Panel You may need to choose Show Options from the Align Panel Menu to see the distribute spacing items.


1

I think the reality is you can do it either way. I would certainly try to use a font up front that supports English and Chinese, if that failed though I wouldn't lose any sleep over selecting a different font for the Chinese version. Just try to keep the overall feel the same between the two. If you use a simple sans-serif English font then try to find a ...


1

what better way than to show in the browser? after all, that's where their going to be viewed. i'm a firm believer in building the browser, and this is just another tenet of it. at the most basic level, you can simply take a page of content you have now and swap the fonts out. this will vary on the font(s) and your methods, but not by much and nothing too ...


1

Customize your font! If the conditions are right, it's actually pretty easy. I just had a case where I needed to use the lining figures of a font for a Web project. However, OpenType features aren't 100% reliable yet. Also, the webfont service that was hosting the font I was trying to use created a subset that excluded the lining figures anyways, so I had ...



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