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Most politicians on camera are probably using teleprompters. Teleprompters don't use the more impressive typography. They are almost always white on black, with a big sans-serif font. Sometimes they are all caps-sometimes not. If the speech is printed, it was probably done by a speech writer or assistant, with little consideration given to typography at all ...


5

The closest formal term I know to something like this is a calligram which is A word or piece of text in which the design and layout of the letters creates a visual image related to the meaning of the words themselves. -- Oxford definition But most of the time calligrams use the text itself to create the shape of the larger word or image, not just ...


3

It's all about improving your delivery. Increasing your leading or line-height will help your eye track back to the next line. Increasing the font size will help you see the text at arm's length. Decreasing the kerning will make the text more legible at larger font sizes. A serif font (like Times) is allegedly more legible in print, though this may or may ...


2

If you're reading off paper, a serif typeface is preferable. This helps your eye move from one character into the next, especially when you have black text on a white background. For on-screen cases, it's the opposite, especially when reading white text on a black background. In those cases, use sans-serif. Keep your paragraphs short, maybe even a single ...



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