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11

It doesn't matter what you do. Some will always read them in a different order. The brand should include use of the company name in some locations so that, eventually, the public gets used to thinking H-- S--- S--- C---. As you can see HERE the order is largely irrelevant and makes no sense until the actual name of the company is included. I, personally, ...


6

Of course everybody will read in a different way, but when you consider all possible combinations, you can still find out which has the highest probability of being read in the right order. Since we read from left to right and top to bottom, we can rule the right and bottom quarters out as starting points. Here are the possible reading orders: Since two ...


5

"Weight" is highly subjective. The designer typically designs a 'regular weight', which would be '500' in the TTF units. After that, a lighter design gets a lower number and a darker design the higher number. The full range of 100..900 is to cater for everything from Ultra Light to Extra Black. Thus, the value only 'means' something in relation to lighter ...


5

That is just a straightforward use of the Letraset Shatter font (or a clone of it). Shatter is based on Helvetica (obliqued, rotated left, then sliced and displaced if you want to create the effect manually - something that's immeasurably easier with a computer than it was with rub-down lettering and an X-Acto knife); there are similar fonts available (at ...


4

By baseline, I'm assuming you mean leading or the baseline grid? ...Because the baseline on its own is just where the type sits, there's no measure that I can think of for a single baseline. If you take into account the gestalt principles of proximity, you would want the gutter to look larger than the leading so that people's eye flow to the next line in ...


2

Like Scott said, his brain read it as HCSS, so did I. I would read it as HSSC if you put H on top, then S S then C H H S S C S C S First one Makes S's appear in the center. Just to be sure I'd ask people around me if they read it as HSSC, I'd be happy!


2

I don't know if there is a particular reason to have the letters in 4 sections, but you could consider something like this to make it unambiguous: The elipse could even be shadded or raised or have some other effects added.


2

The easiest way to slice the text up which I think is what you are having trouble with is fairly simple: Create your text. Expand your text (Appearance and Expand fill) Select all letters and create compound path, and then make a copy. Create multiple rectangles that cover the width of the text, sitting side by side (do not group). Lay them over the text. ...


2

From my experience you can't make them part of the same thing. Put the headline where it should go according to the design of the page, put the copy where it should start according to design and space constraints, and establish the grid from there. A grid is meant to be a guide, not a jail. There will always be items you have to judge by eye because the ...


2

You did say square didn't you? H S S C This way, either way it is read: 1) top, left to right, then bottom, let to right 2) or left, top to bottom then right, top to bottom Your logo will then read HSSC either way! E.G. H S1 S2 C I could read it: H, S1, S2, C or H, S2, S1, C AND EITHER WAY I READ IT HSSC! YAY. If you can only rearrange the ...


1

There are a few rules of thumb, that i know of: gutter width ≈ line spacing gutter width ≈ width of »mii« Too much is a little bit less problematic than too little spacing between columns. These rules should be seen only as a starting point to a proper solution. Sources: Claudia Runk: Grundkurs Typografie und Layout. 2. Auflage. Galileo Press, ...


1

Quark Convert? ;-) In InDesign these are called "Paragraph Styles". This functionality is not built into InDesign, but it can be done using scripting. In fact, it has been done; see, for example, http://indesignsecrets.com/print-out-style-sheet-specs.php. The download link gives you a .zip file. Extract it, which will give you a folder called 'TSRC2' (when ...



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