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16

While I agree with a lot of what has been said, I disagree with one of the fundamental ideas everyone else seems to have--there are certain characteristics and treatments that makes something feel luxury and wealthy. I'm not sure I know them all, in fact I'm sure I don't, but here's what I've been able to identify since posting this question and really ...


7

There is no common characteristics in the typefaces used. Any typeface can convey luxury and wealth, it all depends on how the type is used. Luxury brands convey "luxury" through use and message not any specific typeface. If you examine the work of some of the world's leading "luxury" brands you find there's practically no common characteristic between the ...


6

Now there's always going to be circumstances where any classification of font can suit a luxury brand. But some font characteristics that I've noticed are: Serifs High/med contrast fonts; Modern typefaces (see Hugo Boss) Small caps Heavy tracking (see Marc Jacobs) Script fonts Ligatures Hand-drawn signature-esque writing (see Agnes B. Voyage) Very bold or ...


3

You can use this short little snippet of a script: #target illustrator function ChangeTextContents(){ if(app.documents.length > 0 && app.documents[0].selection != null){ var newText = prompt("Enter new text:", ""); if(newText != null){ var sel = app.activeDocument.selection; for(var i=0; ...


2

What characteristics should a font have to also be associated with luxury and wealth? It should have the characteristics of fonts that others use with luxury and wealth brands. In other words, there's nothing particular about the type itself that makes is applicable to luxury and wealth, but rather how luxury and wealth brands have used type before is ...


2

There is no general answer for this but typically bold, capitalization or even all caps, and a color change would be a good starting point. We've worked hard to ensure Delightful Apple Cake is the best pre-packaged apple cake available. Capitalization alone makes it more apparent We've worked hard to ensure Delightful Apple Cake is the best ...


2

In Adobe Illustrator the best way to fake an Italic, on a sans-serif font, is to Shear as others have said but also then reduce the kerning. I find for most sans-serif fonts a 10degree horizontal shear, and -10 kerning is very very close to what an Italic would be. Again for sans-serif fonts. Here's an example using Source Sans Pro and Arial. Top is the ...


1

Are there scientific experiments, measurements on these? Yes! But... They are usually inconclusive use an incredibly small sample of users are overly narrow in scope tend to lack a lot of context tend to ignore all the other aspects that go in to readability So, I wouldn't put much weight into it at least on the broad "what is the best typeface" ...


1

I am quite a newbie at Ai so came to the thread looking for answers to the same question. I also couldn't be bothered looking for THE font as I just wanted to slant the font I had already picked. I found out that if you type your text in MS Word and "italicise" it you can copy and paste it into Ai and it keeps its shape. Ai doesn't recognise what font it is ...


1

Characters are what stored in text files, processed by applications, and moved around, while glyphs is their visual representation. To have a clear picture, lets see what happens when an application tries to render a string of text on the screen (in a bit simplified way): The application first read the text string, that it the string of characters stored ...


1

Glyphs relate to how text is rendered, characters to how it's interpreted. When you copy&paste, the source application usually gives a choice of several formats. Plain text will decompose the fi ligature into f and i, HTML format may translate it to the char entity you quoted or also decompose it in f and i. In general the relation between characters ...



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