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Wow, what a fantastic question. I don't have much for you except to quote Albert Einstein, who was obviously thinking about this very problem when he said: “Everything must be made as simple as possible. But not simpler.” ― Albert Einstein


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As a starting point, if you have an idea, go with it to some degree. Start with a sketch, if it still looks good, move onto a wireframe, and then a full mockup. Save them all and compare at a later date. Take into account peer feedback from a broad selection. Get feedback from other designers, and people who don't know the first thing about design, the ...


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Find great sample and measure your ideas with it.. if your idea is good enough to stand together with sample - go on with it.



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