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Ignoring the how old the onlooker might be, how high up, low down, indoors, artificial light or not, dark train stations, weather, is it a print sign or a screen, reflective road sign etc etc. There are a few tools that will help you calculate this, and there are some best practices. If you really want to get into this, your keyword will be signage. ...


5

There are too many variables for one answer. The first thing to evaluate is the typeface. If you are using a face designed for signage, the general references Ilan provided are probably roughly accurate. On the other hand, if you're working on a branded piece where the typography is part of a larger brand standard, you'll have to do your own research. The ...



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