New answers tagged web-safe
Use the actual character. The disadvantage to using entities is readability. Pop quiz: what does the following output? †‹ some text › Without looking it up, I would have had no idea. Even if you did, you should consider that others reading your markup might not. For the most part, there's no reason you shouldn't just use ...
Now, in html5 we do not use the ascii encode anymore, but the utf-8. If you define your encode as utf-8, and you also encode the file itself in it, you will have no problems. (an old editor can not encode in utf-8, but there are a lot of free programs that do) After that, if you need it, lets say for some programming needs, you \escape it.
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