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This is an old question, but there are new bullets. Clients that, um, hire designers for very good reason are usually easily convinced by a flashy number that they can correlate to potential customers and profit. White space is there not only because it looks better or some designers agreed to like it, but because it guides the eye and makes visitors focus ...

Plainclothes has probably covered all of the important points to a 'successful footer'. These are a few extras. A footer-sitemap improves not only the bounce rates, but also the visit time and the page-views, all of them quite important. Something I notice in yours is a clear separation between the site and the footer, 'here ends the page', 'here there be ...

Sounds like what your client really means is "we want something different". Hard to answer that one. I suspect they're thinking of sites that try to salvage bounce rates by putting more enticing clicks at the bottom. For starters, try just selling those links harder. Make them bigger by 2-4 px. Use a stronger color. Add some icons to differentiate. Then ...