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How can I represent "fast" or "Fastest" in a logo? Any successful examples?

up vote 14 down vote favorite

I am doing rebranding of a company that provides internet through fiber-optic cables.

I want to portray "FAST", "fiber optics" and "connectivity" in that logo. In all my initial sketches, I have catered the later two but not the first.

If you can provide link to your own or any other work which represents this then it will be highly helpful.

Much Thanks.

2 Answers

up vote 4 down vote accept

If you have figured out the "fibre optics" and "connectivity" part then fast should technically be easier with - a speedometer(with light green for fast n dark-green for fastest) - provided you know the units of your services.

Rest is, up to your imagination, how you intend to integrate this with your first two components.

up vote 3 down vote

You could have a check on this site: www.fastweb.it Their logo combine the idea of fiber optics and high speed connection. Also the direction that the whole logo suggests aims high, as if he wanted to communicate that he actually is at the top of his market field. It fits perfectly your case. Sometimes looking at the competitors could be a good start.


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How can I represent "fast" or "Fastest" in a logo? Any successful examples?

up vote 14 down vote

I am doing rebranding of a company that provides internet through fiber-optic cables.

I want to portray "FAST", "fiber optics" and "connectivity" in that logo. In all my initial sketches, I have catered the later two but not the first.

If you can provide link to your own or any other work which represents this then it will be highly helpful.

Much Thanks.


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up vote 9 down vote

If you have figured out the "fibre optics" and "connectivity" part then fast should technically be easier with - a speedometer(with light green for fast n dark-green for fastest) - provided you know the units of your services.

Rest is, up to your imagination, how you intend to integrate this with your first two components.

edit

The problem with a speedometer these days is that it is often used for "dashboards". - Benteh Jul 9 at 11:11

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