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Aug
9
awarded  Good Question
May
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awarded  Yearling
Apr
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awarded  Autobiographer
May
14
comment Designing around an awful logo
@Ray the design turned out okay, the whole process ended up being a nightmare though. After wrapping up their redesign I ended up leaving the company entirely, as being a "client" gave me a lot of insight in to their business practices and in to the way they treated their employees the way they did.
Feb
15
awarded  Notable Question
Feb
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awarded  Popular Question
Feb
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awarded  Nice Question
Feb
5
comment Designing around an awful logo
I'll definitely give it a try.
Feb
5
comment Designing around an awful logo
Her son is early 20's, just a little younger than myself. He's also not a designer by trade. It was basically one of those mom needed a logo and he had Photoshop sort of situations.
Feb
5
awarded  Scholar
Feb
5
accepted Designing around an awful logo
Feb
5
comment Designing around an awful logo
I chuckled at the Gap logo bullet point.
Feb
5
awarded  Supporter
Feb
5
comment Designing around an awful logo
I like the suggestions. Some of them are things I have in place in my mocks (lots of negative space, typeface, palette). I think what concerns me the most is that the overall quality of the logo is the sort of thing that is intangibly awkward when your brain tries to extract the aesthetics out of what it's seeing... It just really looks like something that was designed by somebody's son (if that even makes sense... I obviously realize that everyone is somebody's son). I'd love to show you the logo but obviously after what I've said, there's an incrimination factor, hah.
Feb
5
awarded  Student
Feb
4
asked Designing around an awful logo