Simply opinion...
I don't think color is your friend here. Not yet anyway. I think color may be distracting from the forms.
I prefer to focus on the form first and deal with color later. If I focus on both color and form simultaneously, more often than not, the mark will suffer in one aspect. It's very easy to rebalance bad forms by using colors to correct any from imbalance. By avoiding colors, and focusing only on forms, it forces me to balance the forms first.
Since all logos will ultimately need to be reproduced in one color, I want strong forms in a one color design. Ignoring color until I get forms solid is always beneficial for me in this respect.
If you view the basic forms without color.... is it appealing and strong?
(Quick trace of the font Inkston Brush since I don't own that specific typeface)
I don't know. It seems the focus is far more on the large circle than anything else. And when it's reduced....
The type simply gets lost completely. Not good.
In terms of eye movement.. what you've current got pushes hard to the right... English, and I assume French, are read left to right, so a right direction becomes inherent and the best marks/logos work to incorporate that movement and to try and push the eye back to the left.
If you merely look at how reversing the position of the smaller circles alters eye movement, there may be some improvement there....
And lastly... I don't know why you need that large background circle. I don't think it's providing any dynamic visual appeal. I, personally, would tend to move away from having that large background circle (bubble) and explore other implementations while retaining the "bubble" concept -- since that is a good concept to try and incorporate.
(Again, type is merely traced here. It's not great.)
Using the dot of the i as a bubble is, by no means, an "Earth-shattering", innovative, idea. You may be able to do something far more creative if you start thinking of not using big circles. :) this was a 10 minute rework to show possibilities, not to create an actual mark for use.
The swash along the bottom is not random. It's specifically used to push the eye back to the left. With this, although the art was done really fast and is unrefined, it creates a "circle" movement for the eye... read the word, the swash pulls the eye to the left, the bubbles pull the eye up.. read the word.. repeat.
(Just a personal demand I place on myself... never create a logo with a font so basic that anyone can merely install the font and pick it from a font menu to duplicate the logo. Always do something more to any type in a logo. This is why I've manually added highlights to the type above. They could be done with a great deal more care and precision, but you get the idea. The little star on the tail of the B is a nice touch and along these lines. It could be pushed a bit more though. -- Again, that's merely a personal demand I place upon myself I'm not stating you must or should do any such thing. )
