Not sure how the community will feel about this question but its one that I've been wondering more and more about every time I see yet another movie do this. It has to do with design trends so let's see how this goes.
I'm talking about the bar at the top, usually black, with the name of the film in it throughout the entire length of the commercial. More and more movie trailers are doing this. Where did this design trend come from and why? Is there a media I'm unaware of that allows you to click on the movie name or something?
Examples:
- TV Promo for The Conjuring: https://www.youtube.com/watch?v=QKZfZivyMSU
- TV Promo for Red Dawn: http://www.youtube.com/watch?v=3HmPayVj1i4
- TV Promo for The Lucky One: http://www.youtube.com/watch?v=rLq-jRVac4g
- TV Promo for Prometheus (on bottom instead): http://www.youtube.com/watch?v=Cfh8K2zLkHY
- TV Promo for House at the End of the Street (on bottom): http://www.youtube.com/watch?v=pDvR9wWCzRw
- TV Promo for Chronicle (top & bottom!): http://www.youtube.com/watch?v=2NKtKS3JJ5g
Check this out:
- Playing for Keeps movie commercial: http://www.youtube.com/watch?v=DrLjhknYyYk
- Playing for Keeps on DVD/Blu-ray: http://www.youtube.com/watch?v=A-ecShk6uJg