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Oct 8, 2012 at 2:13 vote accept Damon
Jul 12, 2011 at 18:10 comment added horatio I think the number of folds is crucial. Thinking as an end-user, I know that if I had a three- or four-fold (or more) brochure that swapped orientations, I would start to get angry. The classic paper map folding schtick comes to mind immediately, though you'd need to be old enough to remember paper to know what I am talking about :)
Jul 12, 2011 at 12:04 comment added Jari Keinänen @Lauren thanks! I've added more details on splitting one side, so it won't be used "just for the guts" :-D
Jul 12, 2011 at 12:02 history edited Jari Keinänen CC BY-SA 3.0
added 485 characters in body
Jul 12, 2011 at 11:51 comment added Lauren-Clear-Monica-Ipsum +1 for having the guts to split the orientation of two halves of the same flyer!
Jul 12, 2011 at 10:34 history answered Jari Keinänen CC BY-SA 3.0