1. Firstly, Lorem Ipsum is just a placeholder or stop gap substitute for content. That is, it should only be used if you don't have real content to use. As many of the Lorem-Ipsum-critical articles point to, content is just as critical a component of a design as anything else. However the final content is not always available.

One reason to use Lorem Ipsum is that it allows you to move ahead with a design before a single word of content has been created. This is the same as using placeholder images in your design. Just because the real content isn't ready yet doesn't mean you can't begin your design.

3. Another reason why Lorem Ipsum is popular is precisely because it looks like real language at first glance, but it clearly isn't. Some people here are suggesting using text from books or other websites, but these all have downsides without providing any benefits. Fist off, there are copyright issues to copying other people's articles and reproducing them in mockups you intend to distribute. Secondly, when using real text, you're more likely to accidentally allow the placeholder text to slip into the production version of the layout without being replaced.

4. Additionally, Lorem Ipsum generators are really convenient. You can generate texts of any length and be assured that it doesn't contain any potentially offensive or otherwise distracting content. Because it's not real text, you can also easily modify it (trimming, repeating, punctuating, grouping, etc.) to suit your needs without worrying about grammar/syntax.

1. Firstly, Lorem Ipsum is just a placeholder or stop gap substitute for content. That is, it should only be used if you don't have real content to use. As many of the Lorem-Ipsum-critical articles point to, content is just as critical a component of a design as anything else. However the final content is not always available.

   One reason to use Lorem Ipsum is that it allows you to move ahead with a design before a single word of content has been created. This is the same as using placeholder images in your design. Just because the real content isn't ready yet doesn't mean you can't begin your design.

2. Another reason why Lorem Ipsum is popular is precisely because it looks like real language at first glance, but it clearly isn't. Some people here are suggesting using text from books or other websites, but these all have downsides without providing any benefits. Fist off, there are copyright issues to copying other people's articles and reproducing them in mockups you intend to distribute. Secondly, when using real text, you're more likely to accidentally allow the placeholder text to slip into the production version of the layout without being replaced.

3. Additionally, Lorem Ipsum generators are really convenient. You can generate texts of any length and be assured that it doesn't contain any potentially offensive or otherwise distracting content. Because it's not real text, you can also easily modify it (trimming, repeating, punctuating, grouping, etc.) to suit your needs without worrying about grammar/syntax.