Timeline for Jargon: What do company ad departments call the vector files?
Current License: CC BY-SA 3.0
4 events
| when toggle format | what | by | license | comment | |
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| Oct 29, 2015 at 3:58 | comment | added | DA01 | @go-meek for sure, but if they don't actually have the files, there just aren't many options. They just have to go with what they have. | |
| Oct 28, 2015 at 20:29 | comment | added | go-junta | My only issue with specifying a file format in such a way is the client ends up sending a low resolution jpg saved in Illustrator as eps. Which is really not uncommon and understandable... they followed instructions after all. Not all good logos are vectors either, they can be raster images too; even 3M often send their logo as font...! Even though the small businesses never "invested in brand assets" that doesn't solve the issue and often they're not even aware why they should invest in this in the first place. We can't be snob, we need to be flexible, & guide the client with many options. | |
| Oct 28, 2015 at 16:49 | comment | added | Yorik | One trick I have learned is that if they give a docx with a tiny logo and no fonts, if you rename the docx as a zip and unzip it, you might find the the original unresampled jpeg buried in the assets. The xml files also may indicate what typeface they used so you can fake it, or rebuild it so the 8.5 x 11 fits in the 4x6 half page they bought | |
| Oct 28, 2015 at 16:44 | history | answered | DA01 | CC BY-SA 3.0 |