Timeline for Jargon: What do company ad departments call the vector files?
Current License: CC BY-SA 3.0
9 events
| when toggle format | what | by | license | comment | |
|---|---|---|---|---|---|
| Nov 9, 2015 at 16:17 | comment | added | John Dangerous | This way there is no miscommunication and also you will get in a habit real quick of asking for and defining the correct requirements time and time again. | |
| Nov 9, 2015 at 16:17 | comment | added | John Dangerous | The best thing for you to do is first do the research on all of these file types so you know what their limitations are. Then type up a minimum requirements document that explains what the file types are and why you need them so you can be on the same page with the people you are working with. | |
| Nov 9, 2015 at 16:16 | comment | added | John Dangerous | For images I would ask for high res images: .jpg, .png are common. Also you can ask for their art files if you have designers to modify images. Ask for .psds/photoshop and ai/vector files and have them save to at least the versions your designers are using. | |
| Nov 9, 2015 at 16:16 | comment | added | John Dangerous | So for something like a logo ideally you want a vector file but you will find people will send you an .EPS file or a high resolution .ppg. or high resolution .png. These are fine in most cases. What you don't want and some people will give you (because they don't know better or someone passed it to them) is a low res image unless its for web use and it’s same size or larger than the intended size. You can look at the file size right away and if its only a few kb then you can't use that. For content I would ask for copy or content. | |
| Nov 9, 2015 at 16:16 | comment | added | John Dangerous | I think it's safe to call the files by what the common format would be. I have been in digital advertising for the last 10 years and have had to request these materials on a day to day basis. You will encounter people who have no clue what they are doing and will have no idea what you will be asking for, and will likely have to ask someone else to explain to them what you are asking for. Then there are people who are very knowledgeable about the process and will know what you should be asking for and have a wealth of knowledge on all file types and nomenclature. | |
| Oct 29, 2015 at 15:29 | comment | added | Lilienthal | I assume that you'd also mention that extracting something printable from dodgy files could cost them extra (depending on the contract)? Either way, would you charge the client for then providing them your high-resolution / vector(ised) files for use in further projects? | |
| Oct 29, 2015 at 7:36 | comment | added | JDługosz | Yes, I understand that a small business with a website (only) won't have slick print ads and branding assets. I'm interested in what companies that do have stuff would call them, when I get in touch with the right people. And using specific jargon will help the communication to find the right people. | |
| Oct 28, 2015 at 20:17 | comment | added | go-junta | +1 It's smart to mention both vector and high resolution; we see it here everyday, even some people who call themselves designers get all confused when asked only for a vector. In my experience, working with sponsors and small bands is often a trial and error, and it's totally normal to have to scan logos or receive all kind of files that are not eps or pdf or svg. That's why I like how you specifically mention the "I'll work with what you have BUT...." because that's the reality. There's a lot of people with "homemade" logos & you can even offer them to resell them the updated vector version | |
| Oct 28, 2015 at 17:26 | history | answered | John Dangerous | CC BY-SA 3.0 |