In Photoshop you are working on bitmaps while in Illustrator you are working on vectors. It'a a big diferencedifference. When
When you are pasting your work done in PS into Illustrator you place a bitmap - a rectangle (unless you are working with paths). If you wan'twant the image to have a diferentdifferent form you should draw a vector shape and mask the image with this shape, like shown here: http://rubberspark.com/clipping-mask-in-adobe-illustrator/like shown here