Timeline for Pricing considerations when doing logo work for an agency as a freelancer
Current License: CC BY-SA 3.0
14 events
| when toggle format | what | by | license | comment | |
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| Jan 22, 2017 at 18:42 | comment | added | Confused | There are two types of relationships being discussed. You're focusing on only one of them, the hourly rate variant. The other is that of letting the designer say "for this logo, for this brand, I want this much..." and leaving it up to the agency to say yes, or no. If the objective is to return to this latter type of relationship, when asked to goto hourly, the easiest rebuff is to set a massive hourly rate. | |
| Jan 22, 2017 at 18:36 | comment | added | Patrick Lyver | @Confused the problem with this thinking is understanding where the client relationship lives. So yes, you could quote a ridiculously high hourly rate as a freelancer but risk having zero projects given to you. End of the day a freelance graphic designer working for an agency provides the service TO THE AGENCY, not the end client. The agency provides work opportunities. If as a freelancer you do not like this, then don't freelance to agencies. You can't suck and blow. | |
| Jan 20, 2017 at 23:07 | comment | added | DA01 | And yes, logo design is just another thing designers design. There's nothing special about branding other than it's a particular specialty. | |
| Jan 20, 2017 at 23:06 | comment | added | DA01 | Now, if the OP wants to walk into an agency and say "I am special and you should not only pay me my hourly rate but a special licensing fee for my awesome logo skills" more power to them. I applaud their gumption. But to temper expectations, odds are they will be laughed out of the office while the agency yells "next!". | |
| Jan 20, 2017 at 23:04 | comment | added | DA01 | no, that should not be insulting. THAT IS HOW IT WORKS. Of the hundreds of freelance contractors I've worked with, along with the dozen or so company's I have worked as a freelancer for, they have been entirely work for hire contracts. This is true in the graphic design industry. The IT industry. All sorts of industries. There's nothing insulting about it. It's a standard contractor-agency relationship. I agree completely that there are 'tiers'. Some people reach a higher tier whey they are purposefully sought out for their work to be licensed. More power to those people. | |
| Jan 20, 2017 at 22:53 | comment | added | Confused | I'm talking about creating logos as a freelancer – what the OP seems to be asking about – wherein an agency asked to offer an hourly rate. That should be insulting to a person skilled in this. Whilst it is an industry of sorts, and has many tiers (from $5 to whatever you can get away with) it's not similar to the rest of the "graphic design industry". It's a specialist field. If you consider logos to be just "graphic design", then that might be part of what's limiting your understanding/perspective of brand identity definition, creation, design (& redesign) and subsequent use in communications | |
| Jan 20, 2017 at 22:38 | comment | added | DA01 | Good for you. Seriously. But the rest of us are talking about the graphic design industry as it is. | |
| Jan 20, 2017 at 22:28 | comment | added | Confused | By choice, I'm not familiar with "the industry" you're talking about, @DA01. | |
| Jan 20, 2017 at 22:25 | comment | added | DA01 | yes, it's how the industry works. In fact, everything you are arguing is in response to exactly that. Again, I don't disagree with your arguments. I do disagree that you don't think the vast majority of vendor contracts are work for hire arrangements. | |
| Jan 20, 2017 at 22:01 | comment | added | Confused | It's not how the industry works. It's how U choose to work, and who you choose to work with, which are always YOUR choices. And you have to make those choices, so make them well. Not every agency should become a client. Not every deal is good. The most powerful word you'll ever learn is "No!", the most empowering thing you'll ever learn is to say it gently. Hence the last sentence. This has nothing to do with over-the-top optimism, it's from a very real life of experience within the industry, dealing with all spectrum of people; from the good natured and kindly to the most exploitive and evil. | |
| Jan 20, 2017 at 22:00 | comment | added | DA01 | It's work-for-hire. Which is SOP. I probably agree with you about all the political and worker's-rights connotations, but whether we like it or not, that is how the industry works. And this site is about the GD industry--not politics and workers rights issues. | |
| Jan 20, 2017 at 21:56 | comment | added | Confused | Nonsense. If you limit yourself to safe, sure and certain relationships as a "freelancer", you're a yes-man. That's wage slavery without the benefits of a wage, nor the provisions and conditions granted slaves. | |
| Jan 20, 2017 at 21:43 | comment | added | DA01 | While I appreciate your over-the-top optimism here, that's simply not how the industry works. You're setting an unrealistic bar. | |
| Jan 20, 2017 at 21:21 | history | answered | Confused | CC BY-SA 3.0 |