Scope
This is a question about looks in a written document. I has nothing to do with LaTeX, although I create my documents with that. Is this the right site then?
Current state
I write lab reports and other documents where I have to include a lot of images and tables. Those are usually floating within the text and are referenced to via numbers. As you can see in the image below, I use a serif font (Bitstream Charter) for the main text, a sans-serif font (Bitstream Vera Sans) for the headings.
To distinguish the caption below the image, I have changed the font to sans-serif. That gives it a distinguished look, but it also feels a little too distinguished. If you look really close, you can see that the “mm” are set in serif font, since that is math and that uses serif by default.
http://chaos.stw-bonn.de/users/mu/uploads/2014-05-08/document.png
Is there some other way to distinguish the captions visually from the remainder without using a different font variant or shape?