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What is meant by a letterbox logo ? the client asked for the logo to be more like a letterbox than a portrait or a landscape so what does it mean for the logo to be a letterbox?

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    Best to ask the client if they use a term you are unclear about. – Scott Jan 3 '18 at 14:52
  • @Scott - okay, you are totally right ! Thanks. – New_spirit_designs Jan 3 '18 at 14:56
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    If someone knows a definitive answer Ill reopen but I don't believe one exists in which case @Scott is correct. – Ryan Jan 3 '18 at 16:26
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When talking about letter box they are referring most likely to the shape of the design. Less of a square more of the shape of an envelope. there is no specific ratio but think about the shape of an envelope almost like a 4:1 width:height ratio or higher.

Look at the GD:SE logo above as an example.

enter image description here

at least this is my interpretation.

example:

enter image description here

Just think of the shape of a letterbox on a door

enter image description here

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  • can you provide another example ? – New_spirit_designs Jan 3 '18 at 16:20
  • What about a letterbox movie? It's got a different aspect ratio than a door mail slot. Which is never called a "letterbox" in the United States.. which is why I think the only real answer is to ask the client what they mean. What I think a "letterbox" is may be entirely different than what the client thinks "letterbox" means. – Scott Jan 3 '18 at 16:31
  • i.e. what if the client means THIS LETTERBOX? Or these? – Scott Jan 3 '18 at 16:38
  • While I agree that talking to the client to further explain what they are asking for is important, and will help to better clarify the look they are going for since "letterbox" isn't a clear definition, letterbox as it applies to film is similar while also being different. in film letterbox is adding black boxes to frame the film to a desired shape. A lot of the time this means creating a long slender view. I don't think we can apply the film definition to a logo. – John Burgess Jan 3 '18 at 16:42
  • :0 But then a mail definition doesn't really fit a logo either :) -- Sorry.. not meaning to sound as though i was arguing the point. I'm not. :) – Scott Jan 3 '18 at 16:45

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