I've been asked to create a print brochure (like a traditional tri-fold) and a corresponding "ebrochure". I've never heard of an ebrochure, so in the absence of clear specifications from the client, I did a Google search for ebrochures. While this confirmed that an ebrochure is in fact a real thing, I also found a wide range of meanings and implementations.
While I will of course go back to the client for clearer specifications, I would like to have a better general understanding of the expectations of an ebrochure (if indeed there are common expectations).
- What is an eBrochure? What is the typical content that would be included in such a product?
- How is an eBrochure different from just a plain old website, which presumably includes the content that would appear in a brochure?