As a freelancer I recently produced three web animations for a client.
The company has just rebranded and I've been asked to create an animated logo intro / outro template (that's 2 x concepts, animation and sound design) for use on:
- The three existing videos
- 100 previously made videos (not made by me)
- All future web videos
The cost for the concepts, animation, sound design and adding the intro / outro to the existing three videos I can calculate easily enough but should I be charging extra for the additional usage and the fact this is a template that will likely be sent to other people to be added to any videos they are making for the same client?
If so, can anybody please advise on the best way to price that usage?
With voiceover fees I'm used to paying for usage or buyout.. same with music licensing but I've never had to consider the same with my own work.
I found this thread - Charging an Intellectual Property transfer fee for design work - that suggests the following formula for design work:
"Final formula: Design fee + (design fee x 3) + (third party licenses) = Fee for native files"
But I am totally unsure if that is appropriate in this case.
Any advice greatly appreciated - thanks.