What is the most efficient way to achieve an effect such as the one pictured below?

enter image description here

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    To be honest i would draw it. It takes about 10 minutes tops – joojaa Mar 8 '18 at 8:59
  • Have tried converting to paths and using the anchor points to manipulate the letters as well as using line/circle tools to do it manually. Had varying results as not using this typeface specifically so just wondered how others would go about doing it! Thanks for the help though guys – Billy Raybould Mar 8 '18 at 9:14

Create your text in Illustrator and convert it to paths. Next, use the direct selection tool to drag a selection box around just the points that make up the lower parts of the letters. Drag these points down until the text is as tall and stretched as you want it.

You may need to experiment and make some adjustments to get a pleasing result, but that’s the basic method.

  • WHy would you do that the font here is very easy to make manually with line and circle tool – joojaa Mar 8 '18 at 8:58
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    True, if you’ve got the skills, but my method would still be quicker. Seconds versus minutes. – Westside Mar 8 '18 at 9:03
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    Agree to disagree. I’ve achieved this very effect using the method described and it works a treat. Lots of fonts lend themselves to this treatment. – Westside Mar 8 '18 at 9:39
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    @joojaa I think you are completely mistaken, see my answer. – Ovaryraptor Mar 8 '18 at 19:01
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    @joojaa Is it? I don't see how, you'd be fiddling and fighting to make the angles. Far better to just work off of a base then edit it. That way you maintain visual consistency. – Ovaryraptor Mar 8 '18 at 19:40

Before you even start you should spend some time selecting an appropriate font. Look for letterforms that are easy to transform. Obviously sans-serif fonts will be simpler than serif ones.

Once you have your word typed out in Illustrator you need to convert it to paths by doing Object > Expand > OK and then ungroup it Ctrl+Shift+G.

Then using the direct selection tool select a letterform to see the points to see which you need to remove and simplify to make stretching easier and more uniform.

My example is for the letter V. I removed 2 extra points that would have caused non-uniform stretching and I simplified the center to 1 point from 2.

enter image description here

You will need to experiment and adjust the letters to get the desired result, but this is a nice rundown of how to get started.

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