I’ve started at a new company doing 3D architectural visualization. Having a degree and background in graphic design, I’m now working with the marketing department to update and rebrand the company’s current logo, which is...not great.
As we’ve been going through the motions selecting a logo, I’ve been using a specific, consistent set of colors:
- Gray: RGB 75 75 75
- Red: RGB 200 0 0
We’ve selected the final logo, and as I’ve been exporting the various “master” file types, it got me thinking about RGB vs CMYK vs Pantone. I started a search to get the closest matching Pantone colors, and finally arrived at two close equivalents (2336 C and 2035 C).
So my question is:
Should I go back and change the color values of my logos to match the Pantone equivalents, i.e., Pantone’s RGB values for raster files, and Pantone’s CMYK values for my vector files?
Or should I just stick with my original RGB values, and Photoshop’s equivalent CMYK values, and just list the Pantone equivalents in the branding guide?