The recent questions I've asked all about how to achieve a special psychological effect in typography, and I think I need to have a better insights on the psychology of typography to effectively convey the readers the effects I want. I know after all typography is about that, but despite reading many articles about italic and bold, only today that I can finally satisfactorily differentiate when to use these emphasis:
- Bold: introducing definitions or making comparisons, when the emphasis effects shouldn't be fleeting.
- Italic: nuances emphasis, when the word in emphasis naturally embeds in the reading flow.
- Underline: sentence breakdown, when in one case nearby words form one group, while in another case nearby words form different groups
- Quote: wording choice, which can be a new term just being coined, or a sarcasm
But there are more options to make a contrast: color, x-height, typeface, kerning, spacing, all caps, etc:
Source: Colour and typography - A Practical Guide to Web App Success
I'm paralyzed. Is there a resource to learn about the psychology of typography? One of my focus is to document linguistic features, but I want to learn about the topic in general. I'm looking for something like How do designers choose shapes in a design?, or more descriptive like "on average a person stops at an italic word for x second, and a bold word for y seconds".