Why is it everytime I import an image into Illustrator CC 2018 the image becomes smaller than the original dimensions?

For example, I drag and drop an image of 900x701 but once imported in Illustrator it becomes 675x525

Therefore, I have to give each imported image their original dimensions to fix this problem, is there any way I could fix this issue?

My images are captured using Snagit and they have 96 dpi and the format is .jpg

  • 1
    Possible Duplicate: Images imported to Illustrator get resized despite their original size
    – Scott
    Apr 25, 2018 at 16:24
  • 1
    The Illustrator is making a calculation to match 72dpi. 900/96*72. Your image must have 72 dpi. But I think the redimensioning just occurs when you paste a image, not when you import using Place.
    – LeoNas
    Apr 25, 2018 at 16:29
  • Adobe may indeed decide not to read your PPI settings of the image but rather read the settings in the XMP metadata instead. This happens a lot that a program other than a adobe suite sets PPI but does not update teh XMP and adobe just ignores the setting.
    – joojaa
    Apr 25, 2018 at 17:30

3 Answers 3


There is nothing wrong. What you describe is exactly what is supposed to happen. To demonstrate what is happening, try the following exercise:

In Illustrator change your General Units in the Preferences to "Inches".

Place your 96ppi image

Note that:

900px / 96ppi = 9.375"

701px / 96ppi = 7.3021"

Select the image, and it should show at the above size, displayed in inches, and Illustrator has done its job properly. Illustrator is scaling the image to the physical size calculated by the pixel dimensions divided by the PPI. This is what it is designed to do.

Don't confuse Illustrator's "pixels" with the true pixel dimensions of the image. Illustrator technically has no pixels, since it's a vector image editor, not a raster image editor. But it uses 72ppi as its default for displaying images.

You will notice that if you set the General Units to pixels in the preferences, it will now display the size as 675px x 525.75px. This is absolutely normal. You can ignore this, since it's not the true size of the image file. Let me explain . . .

What Illustrator is doing here is calculating the pixels according to Illustrator's default 72ppi. Essentially, 9.375" x 72ppi = 675px to make the image appear at 9.375", which is the physical size indicated by the ppi of your original image (which is 96ppi).

You can check that the image is still the same size as it was originally in pixels. Select the image, and in the tool options along the top, click on the "image" link, hit the tiny menu icon and choose Link File Info, select the Camera Data tab, and scroll down until you see the pixel dimensions of the image. You will see that it's still 900px x 701px.

Here's an example: Note the size shown in pixels in Illustrator is not the actual size of the image

enter image description here

If you don't want Illustrator to resize the image, then in Photoshop, set the PPI to 72 (making sure you don't resample the image), then Illustrator won't resize it when you place the image. When you set the ppi to 72, you are basically telling Illustrator to ignore the PPI.


If the PPI information of the document does not match the PPI information of the image, Illustrator will "resize" it using the image information.

If you have a ton of assets, but in a lossless format like PNG you could reassign PPI information in a batch process.

You need to be careful to only reassign the PPI, not resampling them.

Or you can change the PPI settings on your document. It is probably 300ppi and you could change it to 72 if that is what your project needs.

  • I tried that it doesn't work, my files are 96 dpi with .jpg file format Apr 25, 2018 at 16:13

I have fixed the issue by changing my capture software from Snagit to Bandicam, apparently Bandicam is more compatible than Snagit though in both softwares the images were captured in 96 dpi, and I could also get the same results from the default windows capture [PrtScn], but it doesn't have a window detection or anything so I had to get a software.

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