I work with a creative team that designs banners for the homepage and landing pages in an e-commerce website and app. These banners are in fixed placements and the campaigns in each of these banners make up the overall look and feel of the page. each of these banners has significant monetary value tied to what content they display.
The current workflow is set up such that creative banners done by separate designers are scheduled to 'live times' by a tool.
The problem with this setup from a design planning perspective is that, compared to say, when a single person designs a full page (where they get to see how everything will look in the final result), is here no one actually gets to see how the pages will look with each combination of banners until it actually goes live.
we've had a few strange combinations show up from time to time. because of this lack of pre-planning in our workflow. (think an online version of this. well, not this bad, but something along the lines of unexpected outcomes that don't compliment each other
This is an issue if you want to set a direction of how the whole page will look overall. Being able to preview how each of the major pages would look like as a whole with the scheduled creative banners placed in could improve the outcomes. right now it seems like team members just accept things as it is.
What could be a possible solution to overcome this? Either a revised workflow or a software or web-based tool(of course there's a manual way to do this)?. And what are the benefits (other than the obvious) of being able to plan ahead?