I want to export a logo which I made in Illustrator (CC 2015) for a customer and import it into Word so it can be used as a standard template for their letters. The logo in Illustrator is created in a 300 ppi document setting. It contains text with a non standard font. I am working on a retina screen MacBook.
My problem is (and I know I'm not the only one) that no matter what I try: the file becomes just terrible after importing it in Word. With 'terrible' I mean: it loses all of it's crisp and smoothness. The lines of the logo but especially the text parts just become totally pixelated and blurry. Presenting it like this to my customer would not be professional in any kind of way.
The result isn't all that bad actually:
...but wait and see what happens after I import the PNG into Word:
The end result:
I am aware that it's practically not possible to get the same kind of quality after exporting the file as a PNG or JPEG (or even importing an .AI file directly into Word, I already tried that) since Illustrator is vectors and PNG of JPEG files become pixels. Still like I wrote before; I can't imagine it can't be done in a way resulting in an acceptable logo quality, at least I do believe there are ways to do it better than I am doing it right now :)
I think Word has a built in compression setting which I know can be turned off on a Win machine but as far I as I can see I can't find that option in the Mac version of Word.
What would you recommend I do?