I'm a little bit confused about color theory and color identity for visual branding.
Sometimes I face an issue like I have a job to do visual branding for a fried product, let's say in this case I'm gonna do a visual branding for French fries. This is a fried product, so a warm color is more appropriate than a cold in this case right?
But if this product also has a competitor that uses warm colors, what should I do? We can't use same color identity as our competitors, like coca cola and Pepsi (red and blue) that use the opposite color.
So what is common practice?
Follow color theory but our product will have the same color as our competitor, or we use opposite color, while we know that cold colors are so bad for the fried products?