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I have the following logo...

Put entire logo in golden ratio

I need to adjust the "3" so that the curves used for the 3 are proportional and the same degree of arc as the other curves. Currently, the arcs within the 3 appear foreign to the overall symmetry of the other shapes.

I'm trying to explore the Golden Spiral in an effort to find the right curves for the 3.

enter image description here

How should I approach altering the 3?

  • What do you mean by "put it in golden ratio"? – Cai May 30 '18 at 9:36
  • you see this grey logo, can you explain me how to put in golden ratio in circles ? – Marc May 30 '18 at 9:37
  • how to make the whole logo according to the golden ratio – Marc May 30 '18 at 9:40
  • What I need is to make this logo out of the golden ratio circles so that every letter can be made of that circles – Marc May 30 '18 at 9:45
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    Let me see if this is right ----- You need the cures/circles in the 3 to match the other curves/circles of the logo so that all curves appear proportional and the same degree of arc? --- is that what you are after? – Scott May 30 '18 at 9:56
4

The problem is not the exterior border of the 3, which is already the same diameter than the other circles.

The inside borders of this three has a different shape typology than the rest, and make an elliptical visual effect. Try to fix the inside borders of the three.

sample

Also take care about the stroke cuts. The "P" has a vertical and horizontal cut. The "3" has three different angles at the strokes endings.

angles

The "P" vertical stroke is hidden behind the "a" curved stroke. The "3" vertical curved right stroke exceeds nearly the half of the "a" stroke width. This is optically pushing the "3" to the left.

three

What can be useful is to design the 3 alone as a circle character. Once you have the three, look for the way to assemble it to the other characters.

  • Yes, it's a problem for me too, Thanks, i must solve that inside border, but i don't know how . – Marc May 30 '18 at 10:39
3

The question originally asked about the golden ratio, but has since been edited. So, I'll leave this as an answer since I was already working on it, and it might still be relevant.

You could use some circles whose size relates to each other in the golden ratio. Then it is possible to place the circles to act as a guide for the creation of the character.

For example, here's one way you could do it.

enter image description here

3

I like the concept a great deal.

This is merely how I'd construct something similar based upon the concept.

enter image description here

enter image description here

enter image description here

Keeping the circles all the same and the bars the same width, and then remaining consistent with the width of the breaks is what I would aim for.

I might play with the angle for the 3 a bit. I tried a 45° triangle and that was too great an angle in my perception. And I tried a leaving the cuts in the "3" at the 0° angle - both those options seemed to be promoting the appearance of a "e" more than a "3". But there may be something between 45° and 0° that works better than the 60° which I used above.

As 0° cuts.. I guess you'd have to decide whether this shows a "3" or an "e".

enter image description here


Playing a bit more.. bringing in the bar of the 3 so it is offset by the same 15pts from the edges of the inner arc cuts seems to promote a 3 more to me. I also squared off the cap of the 3 bar, to match the square cap of the tail on the p and the a.

Then I realized I could possibly align the bar at a 60° angle from the inner points on the arc cuts.. So I tried that.

enter image description here

From here, I've got about 4 subtly different variations. I'd create a png of each.. wait a day or two.. then come back and look at them with fresh eyes to allow me to choose which direction I felt best conveyed the 3. And then adjust further if needed.

  • Love this answer! Awesome tutorial as well! +1 – WELZ May 30 '18 at 16:21
  • Careful with the devil's trident shape 🔱 – Danielillo May 30 '18 at 17:10
  • You see whatever it is you see. That would have never entered my mind. I don't think in those terms. – Scott May 30 '18 at 17:16
  • I am not criticizing your work, it is simple optical perception. What answer would there be if the client has the same perception? – Danielillo May 30 '18 at 17:26
  • My clients are generally practical and far more interested in business and sales than they are in underlying, remote, subtle, random, religious overtones. :) – Scott May 30 '18 at 17:52

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