I'm Designing a set of creatives for sale campaigns (e.g. black Friday) for a fashion e-commerce. These would be in mostly landscape dimensions, but there are also smaller placements.
Compared usual campaigns with no discounts, where there's room to include imagery and persuasive copy, something we didn't anticipate was complex sale mechanics that could take up a lot of the space in creative.
e.g. up to 50% off + extra 10% off. besides this, there needs to be additional information like voucher code and T&C added to the creative.
of course its possible to just use the sale mechanics as the only copy. with no persuasive copy.
anyone faced such design challenges that know workarounds or solutions to come up with a clean design while retaining the complex mechanics??