This is an identity designed by Pentagram. The blue used here is not a CMYK color. How do use such colors in your branding when there is print involved ?
Most branding use Pantone colors along CMYK and RGB colors. PMS (Pantone Matching System) allows for more precision in the reproduction of colors by using 10 different inks (as opposed to 4 for CMYK).
These colors are usually documented in a branding style guide. In the case of Expedia, you can find the blue on page 20 and its recommended values in various systems:
Sometimes numbers for PMS C (Coated) and PMS U (Uncoated) may vary and you will need to pick the ink with regards to the type of paper that will be used.
Pantone colors are available in design software (though sometimes a bit buried), so that you can fetch the exact color you need to use if creating a piece for this brand.
Some brands even use trademarked Pantone colors. For example Tiffany worked with Pantone to design their very own Tiffany Blue.