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This is a logo for a photographer

enter image description here

closed as off-topic by Vincent, Lucian, Zach Saucier, Luciano, Ovaryraptor Jul 2 '18 at 14:20

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Unfortunately the business name is not well readable. The objective is not a proper O, more likely something is missing. I read it "N VI the hole in the middle obviously is O, so it's NOVI". Use a solid font instead.

If you use text as a part of a drawing, the rest of text can have same role.

An Example:

enter image description here

NOTE: This all is only an opinion. Other people can see things differently.

But in a traditional camera the prism is usually just above the objective. Consider to move yours a little.

  • I think the "Novi" in the original logo is pretty clear – Zach Saucier Jun 29 '18 at 17:49

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