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Logo made for a sunglasses brand called Swole Shades, marketed towards fitness and bodybuilding niche. Let me know your thoughts. Thanksenter image description here

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    Hi keanul, read the Critique Guidelines to get better answers for your logo. Also here are a couple of good examples of how to ask a logo critique question to get better answers: Logo 1, Logo 2 – Danielillo Jul 26 '18 at 20:22
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There is a strong, uncomfortable historical echo in that S form - unless you are deliberately courting neo-nazis, I'd consider a complete reconcept. Look up images of the "SS" collar tab - then redesign this.

Thanks.

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    Can't unsee that one... Also might want to consider a horizontal version that may be more useable on the arm of a set of glasses. – GoofyMonkey Jul 26 '18 at 20:19

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