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I have designed the logo below for a social network and am looking to put the name "UMMATI" beside it. I'm trying to decide on a font that looks good beside it and to decide whether the text should be in all caps or not.

Being a social network logo, the text doesn't have to be too serious. It should be fun and perhaps even a little playful but maybe that's going to far.

At first I was thinking about a really heavy font weight but that did not look right. I suspect that I should be choosing a font whose lines are as thick as the lines in the logo which makes it a relatively light weight.

In terms of colour, the colours of the logo below are not final but I'm considering blue or green as the primary colour. In terms of the text, I'm thinking black but lack imagination.

I'd really appreciate some tips or suggestions!

Ummati Logo

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    I see an "S" and an "M" with two "i's" looking at me and an "o." Is this intended for any relevance or significance? – Stan Aug 4 '18 at 16:43
  • It's a style of Arabic called square kufic which seems built for logos and the web: design.tutsplus.com/tutorials/… – Muhammad Rehan Saeed Aug 4 '18 at 16:54
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The lack of relevant important data in your question, such as what type of company the logo is intended, put the only valid answers around visually graphic results, essentially unsustainable (text before the question update).

Usually making a logo design comes together with the text name. In your case there is only a graphic result, you have to find an element of big importance to integrate without seeming a patch. In fact, choosing a catalog type can lead to the omission of relevant visual elements in the text, that could have been present from the beginning, such as:

  • A simple six characters word
  • The MM repetition
  • Start and end with a vowel
  • Characters practically without curved strokes

In this situation, using design contrast as a starting point can be helpful, or at list you can choose what kind of relation you search between the image and the name. Here some examples (excepting Color Contrast individually because is included in all of them)*

Harmony

The contrast is understood taking as a starting point the harmony, in this case, shape harmony.

Font 404PX

HARMONY

Style Contrast

Font Microsoft Himalaya 

STYLE

Shape Contrast

Font Circular Abstracts

Shape

Weight Contrast

Font House 3009 Black 

Weight

Space Contrast

Font Modular Serif Bold

Space

Texture Contrast

Actually the image is like a labyrinth, the font can follow this labyrinth in some way.

Font Industria Solid

TEXTURE

Size Contrast

Font House 3009 Bold

Size

Direction Contrast

Font Modula Round Sans Regular

Direction

*With variations in names, there is a lot of information in internet about design contrast.

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  • These are some really great ideas. I've updated my question. The logo is for a social network. – Muhammad Rehan Saeed Aug 4 '18 at 16:56
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    "Ummati, ummati" - the last words spoken by Mohammed. In Arabic it means "My people, my people". Ummah - nation/people/the Muslim worldwide community. – Billy Kerr Aug 4 '18 at 17:00
  • @Danielillo What font did you use for the text under "Size Contrast"? – Muhammad Rehan Saeed Aug 4 '18 at 17:04
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    Answer updated with the font names – user120647 Aug 4 '18 at 17:13

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