"Kitchen 154" is a "punkish" restaurant that offers casual spicy food in Madrid, Spain, and I am updating their logo.
They started with a lean DIN 1451 Std font. Now I am "grunging" it a little bit.
- Is it too obvious to use grungy artline with the concept "casual-rock and roll cooking"? I prefer to use full-filled shapes with one color instead of textures. This logo will have to work for printing, signs and online.
- Is the pepper too "mellow and nice"? Do I need to use a different style of pepper? Peppers and hot food is very obvious IMHO (along with flames and fire) but clients really love it... Any suggestions to replace the pepper?
- Same with red-black colors. What other colors would work as well?
- "NI GASTRO NI POLLAS" is quite rude as a claim, and people love it. It means something like "Food. No snooty shit here".
Am I on the right direction? Are the new logos better than the old ones?