Trying to make a double visual reading in the same symbol is quite difficult, even for experienced designers. In your case, you are trying with a triple: the "i", the light bulb and the gear.
Hence, these questions arise:
- Can one of the three readings be deleted? It is obvious that the "i"
must remain, so it would be necessary to sacrifice the bulb or the
gear? Is it possible?
- If the three have to stay, should they be in the same character?
Honestly, I have not seen the letter "i" until I read the question completely. I think before trying to solve the image and the double/triple reading, the wordmark it must be solved.
The lower case "i" has the addition that is already difficult to read:
- It is a lowercase letter in front of a capital letter, the eye tends
to see the capital letter as text start
- At first glance, it looks like an exclamation mark
Apple products usually use the "i" character in front of their products but these do not exceed five / six characters, so it reduces the inconvenience in reading: iPhone, iPod, iWatch, iMac, iPod, iTunes. In your case, the total is 10 characters.
- Is there any possible graphical option to separate iCreate and Lab?
The brightness of the light bulb depends on it. In this design, the gear is engulfing/eating the light bulb, it no longer depends but it's the protagonist. It would be necessary to find a way to restore the logical visual hierarchy to favor double reading. For example, using figure/ground:
If the character "i" must be inside the pictogram, it would prevent elements of this pictogram from breaking the word reading lines. In this case, an element of great visual weight is invading the word baseline. This makes it even more difficult to read the "i".
Keep in mind that the wordmark is made of simple lines, while the pictogram:
- Complex double and triple lines
In summary: try to reduce the visual complexity of the pictogram so that it remains in the background or visually behind the wordmark, without losing prominence.
An attempt to solve some or all of these issues may offer a more adequate result. Here a first draft