I'm interested in making a joke t-shirt for a friend that changes the text on the "Best Western" logo. Does anyone know what font that is (pictured below), or what font most closely simulates it?


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  • 3
    Hi & welcome, similar questions have been asked here quite a few times. Try the solutions in this question first graphicdesign.stackexchange.com/questions/374/… let me know if that answers your question so we can close this one
    – Hemi
    Feb 28, 2011 at 3:38
  • Thanks for pointing me to that tool, will most definitely be using it in the future. Feb 28, 2011 at 16:47

2 Answers 2


It's custom designed - the neat joins between B and W, and s and t didn't happen by accident - but looks to be based on ITC Century Std Bold Condensed.

Mockup of 'Best Western' text sample - you might need to click into one of the controls to get it to display correctly.


Unfortunately this image didn't work very well with WhatTheFont, I did a little adjusting to the image and passed it through again.

Unfortunately, I got no perfect matches, but here are some very similar fonts:

Whitman Display Comp Black

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Consort RR Bold Condensed

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Benton Mod Disp Comp Bold

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To the untrained eye, and without any comparison, I don't think anyone could tell the difference.

  • 3
    Consort is the only one that's fairly similar, with bracketed slab 'Clarendon' serifs.
    – e100
    Feb 28, 2011 at 13:28

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