Is it important to be aware of the latest design trends if you are in the field of graphic design?

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    Hi and welcome to GDSE! This is a very wide question so the answer will be: Yes and no. Of course it is good to know the latest trends, but if you for example are making novels it would be better to know the last 500 years of trends. It is always better to know why you are taking certain design decisions rater than what is popular right now?. Each design has it its own life and requires you to take everything into account. The designers who are defining what is hot and what is not are trying to satisfy the customer's desire to stand out, but also to get the job done.
    – Wolff
    Oct 1 '18 at 17:01
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    Post this as an actual answer.
    – Rafael
    Oct 1 '18 at 17:12
  • Relevant specifically for logos: graphicdesign.stackexchange.com/questions/110060/…
    – curious
    Oct 1 '18 at 20:15
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    "How" and "Is it important" strike me as two very different questions. Which are you curious about?
    – curious
    Oct 1 '18 at 20:16
  • Very broad. Use Google and Behance. Possible duplicate of Tips and resources for beginning designers
    – Lucian
    Oct 1 '18 at 21:43

This question is going to generate opinions, and I don't think there is a right answer. For me personally, with the knowledge that design trends will come and go (I've been around for quite a while"), I prefer to keep my designs classic, and clean. I much prefer to concentrate on originality, and making the right design decisions for my clients.

I avoid (or am suspicious of) trends that make me feel uncomfortable - call it instinct if you like - and that includes some very recent trends such as really bright colours and massive bold fonts. There is nothing wrong with bright colours per se, or large bold fonts when required, but overuse leads to desensitisation. If everyone is shouting, people will eventually just switch off.

I am wary of following trends mindlessly, because there nothing worse than a design trend that everybody uses and abuses. These can very soon become boring, ineffective, and dated. If there is something that everybody is doing, that's a good enough reason to be very careful about using it. Otherwise, my own work would never stand out from the crowd, and I'd just be another one of the sheeple.

On the other hand, there have been some useful trends, but which have themselves now become clichés in a way, through overuse/abuse. I'd include Flat Design amongst those. It was so popular it just became a bit boring. Newer versions of Flat Design which allow subtle use of gradients, shadows and textures are much less extreme, and indeed use of these was never really bad anyway, unless abused/over used.

Q: How do I keep abreast of design trends?

A: Look at other peoples' work, all the time! Don't google for "Top 10 graphic design trends for 2018" - most of these sites are just rubbish/clickbait.

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