Do logos that are constructed using a symbol, title and slogan have a specific name?

  • 1
    A slogan is not part of a logo... it is a slogan.
    – Rafael
    Oct 31, 2018 at 16:34
  • @Rafael Unless it is part of a logo. Nov 8, 2018 at 12:24

3 Answers 3


Combination marks

According to 99designs there are seven types of logos*:

types of logos

  • Abstract
  • Emblem
  • Lettermark
  • Mascots
  • Pictorial
  • Wordmark
  • Combination marks

A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot.

enter image description here

The conclusion would be combination mark + slogan.

*These names usually vary according to the author or study center.

  • 5
    I learnt something there. Oct 31, 2018 at 9:02
  • 5
    Could you put the answer "combination mark + slogan" in bold rather than the not-answer "combination mark" which suggests it's the answer? Oct 31, 2018 at 10:28
  • 2
    I can't see the difference between "Combination mark" and "Emblem logo".
    – Masclins
    Oct 31, 2018 at 12:54
  • 4
    @Danielillo - the problem here is quoting 99designs as if they are some kind of authority on design terminology. Clearly they've invented these terms to somehow help classify the logos on their site. These aren't commonly used in English. Just another thing to note: the one called "emblem" would be called a "coat of arms" here in the UK.
    – Billy Kerr
    Oct 31, 2018 at 13:54
  • 3
    What is the difference between a lettermark and a wordmark? Also, what they have as "emblem", I think is commonly referred to as a "seal". Oct 31, 2018 at 16:06

I post this second answer using translated Spanish words, my apologies if any of them do not match the reader's usual vocabulary or dictionary. This is how I know the definition of a graphic representation as a company image.

There are five types:

  • Typogram

    • Monogram
    • Acronym
    • Slogan
  • Pictogram

  • Ideogram
  • Mascots
  • Heraldry


Graphic representation of a word or set of words, real or not. In graphic design, besides the use of words there are three derivatives: monograms, acronyms, slogan.


Graphic representation made with the initials or other letters of the company name


Word graphic representation made by two or more different ones, using their abbreviations or different parts of each.


Phrase sometimes used as a corporate image halfway between company brand and advertising


Graphic representation with direct reference to a specific object


Graphic representation of abstract configurations.


Characters used to generate a greater approach between the company or its activities and a mass audience. Unlike pictograms, mascots have gestures, changes of position, changing personalities, or different graphic attitudes.


Uses combinations of two or more objects from those listed above but with a meaning for each component.

Obviously each of these elements admit combinations, between them or between each one of them. The answer to this question remains the same, the use of a symbol + word + slogan is a combination of two or more of the elements described.

enter image description here

  • 3
    Those are actually better and make more sense than the 99designs nonsense. +1
    – Billy Kerr
    Oct 31, 2018 at 17:30

There are many divisions of logos into various types and classes.

The most simple is: Pictographs, Wordmarks, and Ideographs (and combinations thereof).

Pictographs use simplified pictures Wordmarks use linguistic elements (either initials or entire words) Ideograms are abstract geometric forms

I personally like the addition of one other kind that is rare: Gesturegraphs. Gesturegraphs are some marking, like a brush mark or fingerprint, that is not really a picture or a wordmark, but shows some kind of physical contact. The old Lucents logo was a great example of a pure gesture.

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