0

I'm working on a logo for a startup that makes tents. Here's my first concept (Their name starts with K):

First concept

The shape at the top left of the K is the shape of a tent. The problem (that you probably noticed too) is that this K kinda looks like a guy pointing to something:

First concept fail

Any suggestion on how to get rid of this?

  • 6
    Hi. Welcome to GDSE. Sorry, but I didn't notice these things until you pointed them out, neither the tent, nor the guy pointing. It just looks like a stylised K to me. – Billy Kerr Nov 3 '18 at 16:31
  • It doesn't look like a guy pointing to something. – Lucian Nov 3 '18 at 16:58
1

I wonder how you got to that result, what were the premises and what the steps ...

If the company sells tents and the final decision is to put a pictogram of a tent in the logo, there are at least three fundamental aspects as a conceptual level and they refer to the functional aspect of a tent, knowing that this will be a temporary shelter place:

  • Stability

enter image description here

  • Firmness

Firmness

  • Safety

enter image description here

I don't think any of these points is represented in the logo, unless they are tents for risk sports. At the level that it's now it seems more like a whimsical way of fitting a tent-like shape into a letter K.


My personal opinion is that instead of asking what the combination of the K and the virtual tent look, it's to elaborate a conceptual guideline for the new logo and start to create from there.

Actually you are lucky, the letter K itself is a formally settled character.

  • Stable: has double point of support
  • Firm: it's well seated at the base, nailed in the ground
  • Safe: one of the few characters that simulate covering like a shelter

K

  • 1
    Superb answer. Close to a (free) consultation! – mayersdesign Nov 3 '18 at 20:03
  • 1
    Free.....? 🤑😉 – Danielillo Nov 3 '18 at 20:05
1

Like @BillyKerr I never would have seen "a guy pointing to something". Even after you mentioning it, I, personally, still think it's a bit of a stretch.

Different people can see all sorts of different things in ambiguous shapes. There's nothing you can really do to combat that. Everyone has their own imagination.

I typically don't worry about it other than to try and ensure there's nothing profane or offensive which may be garnered, event remotely. Or, if a client indicates they see something undesirable (even if I don't see it).

Your Answer

By clicking "Post Your Answer", you acknowledge that you have read our updated terms of service, privacy policy and cookie policy, and that your continued use of the website is subject to these policies.

Not the answer you're looking for? Browse other questions tagged or ask your own question.