I'm working on a logo for a startup that makes tents. Here's my first concept (Their name starts with K):

First concept

The shape at the top left of the K is the shape of a tent. The problem (that you probably noticed too) is that this K kinda looks like a guy pointing to something:

First concept fail

Any suggestion on how to get rid of this?

  • 6
    Hi. Welcome to GDSE. Sorry, but I didn't notice these things until you pointed them out, neither the tent, nor the guy pointing. It just looks like a stylised K to me.
    – Billy Kerr
    Nov 3, 2018 at 16:31
  • It doesn't look like a guy pointing to something.
    – Lucian
    Nov 3, 2018 at 16:58

2 Answers 2


I wonder how you got to that result, what were the premises and what the steps ...

If the company sells tents and the final decision is to put a pictogram of a tent in the logo, there are at least three fundamental aspects as a conceptual level and they refer to the functional aspect of a tent, knowing that this will be a temporary shelter place:

  • Stability

enter image description here

  • Firmness


  • Safety

enter image description here

I don't think any of these points is represented in the logo, unless they are tents for risk sports. At the level that it's now it seems more like a whimsical way of fitting a tent-like shape into a letter K.

My personal opinion is that instead of asking what the combination of the K and the virtual tent look, it's to elaborate a conceptual guideline for the new logo and start to create from there.

Actually you are lucky, the letter K itself is a formally settled character.

  • Stable: has double point of support
  • Firm: it's well seated at the base, nailed in the ground
  • Safe: one of the few characters that simulate covering like a shelter


  • 1
    Superb answer. Close to a (free) consultation! Nov 3, 2018 at 20:03
  • 1
    Free.....? 🤑😉
    – user120647
    Nov 3, 2018 at 20:05

Like @BillyKerr I never would have seen "a guy pointing to something". Even after you mentioning it, I, personally, still think it's a bit of a stretch.

Different people can see all sorts of different things in ambiguous shapes. There's nothing you can really do to combat that. Everyone has their own imagination.

I typically don't worry about it other than to try and ensure there's nothing profane or offensive which may be garnered, event remotely. Or, if a client indicates they see something undesirable (even if I don't see it).

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