What does a logo including a frame (see example below) express? In other words, what meaning/feeling does it carry?

Logo including a frame


Label logo

The main meaning is to simulate a label.

The labels began to be used in commercial activity to describe the name and content of containers and packages more easily. Over time, beyond its basic identification function, the labels became decorative objects with the intention of enhancing the image of the product and being more attractive to the consumer.

The advantage of a logo-label is that in some cases it allows its variation of position in space.

Le label logo

Conceptually several meanings can be highlighted, direct or indirect and most of them related to the label resemblance:


The framing, mainly in monochrome logos, and the similarity with an ancient product label leads to the retro/vintage quality.



It's a consequence and extension of the previous concept

enter image description here

New Logo and Identity for Hilton and Hilton Honors (underconsideration.com)


The resemblance to the stamping made through a stamp and the blow when done gives a feeling of strength, firmness and decision.



Specially when the frame is large enough and wraps the content with a wide margin



When designing, the use of an enveloping frame is a too recurrent resource sometimes used when the logo can not be resolved as a unique element in the space.


Formerly the black frame was placed in postal items to inform about a death


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.