I have made a logo design for a beer brewing company,
Background for the name
The name is based on the background of my surname, Reiten, and stems from the Norwegian word "Reit", which means "(a piece of) land/field". I wanted to use Æ instead of E to express that the company is from Norway, and also because it fits better with my logo idea (see next section).
Background of the logo
I wanted to combine the name Ræit, and a piece of barley in the name, the "Æ" is replaced by a glyph of a barley grain. I uploaded two different logos, using different fonts. Because I have some questions about the fonts as well (see next section). I want the brand to express nature, mountains, forests, fjords, cottage, Scandinavian, but I want the logo to be simple and recognizable. And this is what I came up with for the logo.
I have a few quesitons:
- Is the angles in the "Æ" too sharp? (See α in below image), making it too difficult to read the logo as an "Æ"?
- I have not seen many brand names that incorporate the logo in the middle of the brand name, as I am doing with the "Æ". Is is poor logo design to go this?
- I am not sure if it is a good idea to have the height of the "Æ" above and below the baseline of the font? (See orange line in below image)
- If using the newslab font, will the font and main logo become too similar? I mean, there are only straight lines.
- If using the modum regular, you get some more sleek, "rounded" corners on the letters, but I do not like the anit-aliasing on them, so you do not get that crisp font, but I am not sure if that is a bagatelle/trifle. I am also wondering if the contrast is too subtle, and a font with a bigger contrast is better or not?
- I am not good with fonts, and I am having a hard time finding one that fits with the logo (the barley grain). I am open to a completely different font if you have any suggestions.
I am not a professional designer. And I only do this for fun, but I want to get you opinions on it.