We are launching an initiative in the field of informatics for which I asked for a logo. Our graphic designer took care of it and indeed showed me a very nice logo, where a man with a hammer in one hand is standing on a background of the Earth where many links are connecting people.
The man is clearly “resolute” and “hard-working for all of us”. I like it. But that man is very clearly a white man, and may be from the North of Europe or the North America, that's impossible to doubt even if it is simply painted.
I like the logo very much, but I have doubts about the man. I'm afraid that such a representation may seem offending or whatever to some people if we choose a white male as the symbol for a worldwide operating service.
Moreover, we do not have the possibility to personalize the logo on a regional basis: the same logo is for all the world.
How can I avoid the logo being perceived as unfair or racist or whatever?
Here it is the draft logo: