I'd like to use a Bluetooth symbol which will be a visible part of my product for sale.

Can I legally use this graphic?

enter image description here


Yes. It is a "registered symbol". However....

The Bluetooth symbol is specifically designed to be included on product packaging and marketing materials in order to indicate to the consumer that the item is "Bluetooth aware" or capable.

With this in mind, of course you can use the symbol on packaging for your product. Merely ensure you stick to the usage guidelines.

Here is a PDF LINK to the Bluetooth "Brand Book" which details usage and permissible display.

Note that you are not permitted to use the Bluetooth symbol in something like a "logo". Rather, merely as an indicator your product/service is compatible with Bluetooth devices.

  • Thanks Scott. In my case this symbol will be cut out in plastic or steal and permanently attached to my product, as a part of a design / look. – Ramona Nov 23 '18 at 17:34
  • Hmm.. not sure I'd permanently work it into the actual product. But, well, you've seen it I haven't :) – Scott Nov 24 '18 at 1:47
  • Let me put it this way - imagine matches which are put in this 'B' symbol of Bluetooth. They actually create this symbol only. And my furniture pieces when put together create this 'B' symbol. Does it still count as trademark use? – Ramona Nov 24 '18 at 10:43
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    I'm not an attorney. If the sole or primary purpose of something is to create the symbol, then I don't know. You'd need to discuss this with a trademark/patent attorney. If one of the primary selling point sis the symbol, then that may be too much - similar to how stock images can't be used on cups/t-shirts/mousepads etc. If the thing that would actually sell the product is copyrighted to another, I don't know that you can then freely sell such an item. Again, I am not an attorney though. – Scott Nov 24 '18 at 19:37

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